Joseph Boniface Architects were appointed in 2016 to design an apartment scheme on the Promenade in Blackpool. The site housed an existing block made up of smaller hotels and a care home.

JBA engaged with the local authority Planning department and designed a scheme befitting of the site taking in the stunning views over towards the Welsh Mountains to the south and the Lake District to the north as well as addressing the aspirations of the client and the local council.

The scheme of seven storeys is currently under construction.